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THE PERM IS BACK

THE RETURN OF THE PERM

Reinvented by Hershesons

Hershesons are embracing curl power with the launch of 2 new permanent wave treatments.

Hershesons Inspiration Hershesons Inspiration - Jennifer Grey Hershesons Inspiration - Alyssa Milano perm Hershesons Inspiration - Julia Roberts 2 Hershesons Inspiration - Julia Roberts 1 Hershesons Inspiration - Kara Young 2 Hershesons Inspiration - Kara Young Hershesons Inspiration - Kara Young 1


THE TREND PERM: Maxi Perm

as seen in The Sunday Times Style (see below)!

For the fashion conscious. Full-on, unapologetically big and lively curls circa Julia Roberts in Pretty Woman, early 90s supermodels and Carrie Bradshaw Series 1. Hair is wound around long, rubber rods versus traditional perm rollers – to give a loose, natural-looking big curl.

Hershesons - The Perm Is Back Style


THE PROBLEM SOLVING PERM:  Hair Thickening Braid Perm

Forget everything you know about perms because the braid perm is reinventing all the perm rules.  Designed at Hershesons, this perm is for those (women and men) with fine, lifeless, hard-to-manage hair. 

Luke Hersheson Creative Director at Hershesons advises adopting a new styling mind-set if you opt to perm.  He says, “It’s super easy to style a perm but it does involve re-education. Dig out the diffuser for your hairdryer, use your fingers instead of a hairbrush and gently scrunch the hair dry. Or simply let it air dry after applying some serum.”

Hershesons hair thickening braid perm

 


The Maxi Perm & Hair Thickening Braid Perm are available at Daniel Hersheson Salons priced from £225.00.

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At Hershesons we have earned a reputation as the go-to brand for cool-girl hair. We are a community that sets the hair agenda. Read more.
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