ALMOST EVERYTHING CREAM

A NO BS WAY TO GET THE HAIR YOU WANT
We’ve decided to call time on all the false promises. Because we think hair products should never waste your time, money – or the planet’s resources. They should just give you Great Hair. So, we came up with a straight-talking, one-size-fits-all solution to streamline your routine.

Super-smart AEC works in many ways. Here’s some how to’s – now how do you use yours?

IT’S NOT A HAIRSPRAY. AND IT’S NOT A SHAMPOO, EITHER.
BUT IT IS PRETTY MUCH EVERYTHING ELSE.

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IT WORKS ON:

✔ Curly
✔ Dry
✔ Long
✔ Short
✔ Thick
✔ Fine
✔ Afro
✔ Coloured hair
✔ Hair that's damaged by heat and the sun
✔ Beards

USE IT IN 8 DIFFERENT WAYS:

⟶ Primer
⟶ Shine booster
⟶ Frizz fighter
⟶ Texturiser
⟶ Tamer
⟶ Curl definer
⟶ Conditioner
⟶ Mask

Put simply, it does the job you need – no matter what your hair type, age or vibe. Which is why we take it wherever we go. And why we called it Almost Everything Cream.

AWARDS AND ACCOLADES:

⟶ The Sunday Times Style 49 Best Hair Products of all Time
⟶ The Times Magazine 50 Best Hair Products
⟶ Marie Claire Best New Hair Product 2020
⟶ The Sunday Times Style Beauty Awards Nominee
⟶ Vogue Beauty Awards Nominee
⟶ Harper's Bazaar Best Finishing Cream
⟶ Tatler Best Multitasker 2021

LET'S TALK INGREDIENTS:

There’s a simple reason why AEC (as it's affectionately known), is able to juggle so many things: its ingredients have been specially selected by our stylists, to deliver the results you need.


☻ Acetylated lanolin alcohol and behentrimonium chloride carry super anti-static powers and boost the condition of your hair.

☻ Meanwhile, simmondsia chinesis seed oil and cetyl acetate add a masking affect, to hydrate and smooth your lengths.

☻ Panthenol (vitamin B5) improves hair’s elasticity, making it less prone to breakage, while glycerine locks in vital moisture.

☻ Finally, hydrolized wheat protein (what great skincare refers to as phyto peptides), adds a lasting dose of hydration, then throws volume and shine in as part of the deal.


Cruelty Free International
Hershesons believes that beauty should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

Almost Everything Cream is approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited. 

FULL INGREDIENTS LIST

AQUA, CETYL ACETATE, CETEARYL ALCOHOL, MYRISTYL ALCOHOL, ISOPROPYL PALMITATE, CORN STARCH MODIFIED, LANOLIN CERA, ISOPROPYL MYRISTATE, GLYCERYL STEARATE, PEG-100 STEARATE, COCOS NUCIFERA OIL, GLYCERIN, PARFUM, BEHENTRIMONIUM CHLORIDE, HYDROLYZED WHEAT PROTEIN, PANTHENOL, SIMMONDSIA CHINENSIS SEED OIL, DMDM HYDANTOIN, ACETYLATED LANOLIN ALCOHOL, ISOPROPYL ALCOHOL, DISODIUM EDTA, SODIUM HYDROXIDE, BUTYLENE GLYCOL, IODOPROPYNYL BUTYLCARBAMATE, CI 19140, CI 15985, LIMONENE, LINALOOL, HYDROXYCITRONELLAL.

IT SMELLS INCREDIBLE:

We like our hair products to smell as great as they act. Which is why we blended a warm, woody cedarwood base with fresh green violet leaf absolute and a hint of fruit-floral marigold oil, to make AEC totally addictive.

And because we know you care about the world as well as your hair, it’s also cruelty-free and comes in sustainable packaging 💙