You know that drawer in your bathroom, where hair products go to die? Where creams, volumisers, texturisers and frizz fighters all swearing to perform *miracles*, with their SHOUTY CLAIMS, pseudo-science and souped-up packaging, lie half-empty. Mocking you every time you catch their eye.
IT’S NOT A HAIRSPRAY. AND IT’S NOT A SHAMPOO, EITHER.
BUT IT IS PRETTY MUCH EVERYTHING ELSE.
A new, no BS product that puts the power back in your hands. It tames strays, conditions, defines curls, smooths frizz, primes your hair for styling, adds texture, boosts shine and makes a brilliant mask. It’ll even answer your emails and tidy the house for you*.
*Just kidding. You know how we feel about *miracles*
LET'S TALK INGREDIENTS:
There’s a simple reason why AEC (as it's affectionately known), is able to juggle so many things: its ingredients have been specially selected by our stylists, to deliver the results you need.
☻ Acetylated lanolin alcohol and behentrimonium chloride carry super anti-static powers and boost the condition of your hair.
☻ Meanwhile, simmondsia chinesis seed oil and cetyl acetate add a masking affect, to hydrate and smooth your lengths.
☻ Panthenol (vitamin B5) improves hair’s elasticity, making it less prone to breakage, while glycerine locks in vital moisture.
☻ Finally, hydrolized wheat protein (what great skincare refers to as phyto peptides), adds a lasting dose of hydration, then throws volume and shine in as part of the deal.
Cruelty Free International
Hershesons believes that beauty should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.
Almost Everything Cream is approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.