Senior Social Media Executive

 

At Hershesons we defy the status quo and create game-changing spaces for our customers to meet their hair goals. The same can be said for our people. We aim to create the best environment for our teams and grow the talent in the industry to stay ahead of the hair curve.

As the Senior Social Media Executive, you will be entirely responsible for our social channels. Your role will be to create, post and report on content. You will be responsible for creating and managing the social media calendar. You will help to create and deploy strategy with our digital partners and agencies. You will be responsible for engaging with influencers and growing new and existing relationships inside and out of our community. You will use paid media to help achieve various objectives. You will be responsible for reporting on these activities on a monthly basis. 

Role & responsibilities – it’s endless but here’s a flavour!

Content creation
• Content creation in various forms, including but not limited to video makeovers
• Picture research for trend stories
• Finding, engaging with and booking influencers for content creation
• Working alongside stylists and colourists to create engaging content
• Capture customer and community mentions and develop ongoing relationships

Posting and paid media
• Post content as per pre agreed schedule including OOH
• Promote posts as per pre agreed strategy
• Engage with any comments/ messages in timely manner

Reporting
• Monthly reporting on various metrics to be delivered one week after month end
• Utilise reporting software to help guide planning schedules for upcoming weeks

Strategy
• Work alongside communications agencies to help refine and deliver social strategy

Community management and growth
• Responding to all messages on all channels in a timely manner including OOH
• Identify influencers who are fans of the brand to cultivate ongoing relationships
• Identify on brand influencers who are not fans of the brand to cultivate new
relationships

 

About you

• Minimum of 3-years’ experience in the fashion or beauty industry is essential
• Degree in relevant discipline
• Solid digital marketing expertise and a good understanding of the customer journey
• Strong analytical skills and data driven mindset
• Proven ability to implement, measure and evaluate the success of online marketing
• Impeccable communication skills
• Creative go getter with the ability to work on your own initiative and great commercial acumen
• Adept and content creation, video editing
• Ability to build strong working relationships with a demanding and varied group of stakeholders
• Process orientated and driven to achieve continuous improvement
• Computer literacy commensurate with role
• A thorough, diligent and pragmatic approach to work with exceptional organisation skills

 

Benefits

• Free hairdressing on an ongoing basis
• Central London Fitzrovia office
• Access to events and parties around the fashion and beauty sector

 

To apply for this position, please email a cover letter with your CV to: Careers@hershesons.com